Prince William has revealed that every celebrity he asked to support his mental health charity three years ago refused.
The Duke of Cambridge was speaking at the Davos World Economic Forum when he admitted that “a lot” of famous people were approached to back his Heads Together initiative, but none wanted to be associated with mental illness (via BBC).
In 2017, William, Kate and Prince Harry founded the charity, which aims to tackle the stigma surrounding mental health.
The 36-year-old royal suggested that the wartime generation may have contributed to the stigma attached to mental health issues.
“For some reason, people are embarrassed about their emotions – British people particularly,” William told the audience of business leaders. “A whole generation inherited [this way of coping]. This was the way you deal with your problems: you don’t talk about it.”